Corporate Design

VISUELL has developed a comprehensive corporate identity for the practice of Dr Ines Fleger, designed to be effective in both print and digital media. Our aim is to create an atmosphere in which patients feel safe and well looked after following the modernisation of the practice. 

Following constructive discussions, our creative team has developed a holistic concept encompassing the visual identity, visual language, interior design, as well as the practice uniforms and website. 

The corporate design is based on the colour orange, which stands for joie de vivre, curiosity and self-confidence. Orange appears bright and inviting and radiates positive energy and warmth. This consistent colour scheme runs through the entire interior design and connects the various areas of the practice. This creates a harmonious overall impression. The practice’s logo symbolises a stylised medicinal plant on the one hand, whilst on the other it can also be interpreted as nurturing, protective hands. It stands for care and a healing environment. 

We are also developing and designing a wayfinding system with icons for the practice. The greeting “A warm welcome” greets patients in many languages. This creates a friendly atmosphere and enhances the sense of well-being. The design of the practice uniforms fits seamlessly into the overall concept. 

The practice website has been implemented as a single-page site with a responsive design. With intuitive navigation, it provides the most important information quickly and clearly. 

Thanks to the overall concept and the implementation of the corporate design, a practice has been created that impresses with its inviting and professional atmosphere and where every patient feels welcome.