VISUELL has designed the annual report >Rückspiegel 2022< for its long-standing client ADAC Württemberg e.V.. The club is committed to representing the interests of all mobility enthusiasts in Württemberg.
The 50-page print magazine is produced in January/February and is published annually in March. The focus is on editorial design. The aim is to design the annual report with a modern, appealing layout that reflects the company’s brand image. Our design approach is characterised by the deliberate creation of a dynamic interplay between typography, imagery and white space. In doing so, we draw on the house typeface Milon and the house colour yellow from the corporate design. The interplay between serif and sans-serif typefaces from the same family gives the design a distinctive touch and creates strong contrasts that enhance readability, particularly for people with visual impairments. The careful selection of images and image details helps to create an additional narrative experience that is in harmony with the company’s brand image. To ensure sustainable production, VISUELL uses FSC-certified uncoated paper, which has a natural feel. Printing is carried out using offset printing. A particular highlight is the mirror-reversed embossed title page, on the reverse side of which the word ‘Rückspiegel’ can then be read correctly. During the design and production phase, our quality assurance guarantees conscientious and error-free work.
“Our annual report, ADAC Rückspiegel, is a high-quality print publication in every respect. Its fresh, minimalist layout gives it the feel of a visually appealing magazine that is also a pleasure to read.”
Melanie Hauptvogel, Head of Corporate Communications
ADAC Württemberg e.V.
