NEXT LEVEL driven by auto motor und sport is an event organised by auto motor und sport for executives in the automotive industry. The presentation takes place on a mainLED screen and two stadiumLED screens under the roof of the Allianz Arena. The focus is on introducing the new management team at Motor Presse and the relaunch of the brand – a clear step up to the next level.
We develop and implement the motion design in the form of trailers and animations, as well as a concise presentation of the content using infographics and text charts. Following an initial joint meeting, we define the style guide. On this basis, we create a concept that is fleshed out in a full-day workshop with the Motor Presse team. VISUELL takes on the creative and advisory role to structure the content optimally and communicate it clearly. Clear communication, dedicated points of contact and swift approvals ensure an efficient process.
In terms of design, we opt for a modern design language. Drawing inspiration from the key visual, we take this concept further into the design world. A cohesive design with colour gradients gives the Allianz Arena an elegant, harmonious look that deliberately stands out from typical sports aesthetics. The highlight of the gala event is the animation of the new magazine cover, which is being presented to a select specialist audience for the first time.
Our services include concept development, visualisation, motion design, film editing, colour grading and sound design. Working closely with the on-site technicians, we ensure the perfect projection.
“Thanks to our collaborative, dedicated and agile partnership with VISUELL, we were able to ensure that the visual identity of our relaunch event remained creative and consistent at all times.”
Kathrin Schwenker
Senior Marketing Manager
Motor Presse Stuttgart
