| Project | ams-Congress 2023 |
|---|---|
| Commissioned by | Motor Presse Stuttgart |
| Location | Stuttgart |
| Year | 2023 |
| Performance | Interior design, scenography, exhibition design, brand communication |



The 14th auto motor und sport congress on the mobility of the future will take place in 2023. The theme: On the road to the future – safe, digital, sustainable. Prominent representatives from the automotive industry will be guests here to discuss the mobility of the future, give presentations and make contacts. After BEST CARS, the congress is the second major event that we have conceived, designed and realised for Motor Presse Stuttgart. It has a hybrid design and can be followed both on site and digitally on screen. On an area of 1.200 square metres, we are developing three stage areas: Dialogue, Lecture and Panel Discussion, which address the topic of sustainability architecturally and which will be used in the past and coming years.
We work with different lighting and colour moods as well as plants and seating to visually and emotionally differentiate the scenes from one another and to coordinate the camera positions. An overarching colour scheme reflects the annual congress design.
VISUELL and Motor Presse Stuttgart have been a well-established team for many years. From the planning and organisation to the conception and design through to the set-up in the ICS International Congress Centre at Messe Stuttgart, we provide our client with comprehensive support.

“The innovative concept convinced us once again.”
Birgit Average
Editor-in-chief auto motor und sport,
Motor Presse Stuttgart



