| Project | Cinema commercial: We have what it takes to lift |
|---|---|
| Client | STAHL CraneSystems GmbH |
| Location | Cinemas in Künzelsau and the surrounding area |
| Year | 2019 |
| Services | Idea, concept, storyboard, design, casting, location scouting, props, implementation, film (editing, colour grading, music, sound), production, direction |
STAHL CraneSystems is one of the world's leading manufacturers of lifting technology and crane components, particularly in the field of explosion-proof systems. VISUELL is developing a comprehensive recruitment concept to position the company as an attractive employer for young people. The central element is an advertising spot that is shown in cinemas across the country. Title of the cinema spot: We have what it takes to lift! Trainee Max wakes up and realises that nothing can be lifted anymore. Chaos breaks out, the world freezes, everything is gloomy and grey. Frightened, he runs through Künzelsau to STAHL CraneSystems. Together with apprentice Julia and the employees, he looks expectantly at the hoist – slowly, the hook lifts. As the saviour of humanity, it hangs in the glaring light, working perfectly.
Together with cameraman Lukas Nicolaus, we develop a detailed storyboard, organise castings, scout locations – from an Airbnb flat to a farm to a wooded area – and meticulously plan the entire shooting schedule.
Over three days, we shoot at six locations, coordinate over 20 extras and overcome unforeseen challenges. The first day of shooting in the middle of Künzelsau in particular requires perfect logistics. Setting up the first set, changing light and wind conditions, and coordinating the many people involved make this day a real test. Evening meetings and spontaneous adjustments to the shooting schedule are necessary to overcome all adversities. One highlight is filming during ongoing operations at the STAHL CraneSystems factory. Here, we succeed in creating a dynamic, authentic atmosphere with employees and trainees. Back at VISUELL, the fine-tuning begins: material review, editing, colour grading and sound design. Our team perfects every detail. Each scene is analysed in detail to achieve the best possible effect on the cinema screen. The result? An impressive cinema commercial that reflects both the quality of our work and the quality of STAHL CraneSystems with its gripping staging and technical precision.
