Communication Design

For Glück Industrial Electronics GmbH, we are developing a new corporate design and carrying out the relaunch of the website. Our approach is based on a strategic and analytical process: VISUELL analyses the company’s values, its USP, its corporate identity and the existing website in terms of structure, keywords and depth of content. Building on this, we derive a clear positioning and refine the mission statement and brand profile. We then develop a minimalist, consistent design system for a professional brand identity that reflects the company’s high quality and technical expertise and strengthens its market position.
As part of the corporate design, we modernise the logo and define a distinctive colour palette, with navy blue serving as the foundation for trust and technology. Neon yellow, as an energetic accent, stands for openness, flexibility and innovation. A highly legible, contemporary typeface with clear, open forms ensures excellent readability both on screens and in print.
It combines rational, technical elements with friendly, natural forms. A comprehensive style guide documents the design principles, colour values and typographic hierarchies, thereby ensuring consistency across all touchpoints.
For the website, we design the sitemap, page logic and information architecture as the foundation for the UX and UI design, as well as for high usability. We define the SEO foundation, which includes content depth and internal linking. In this way, we make SEO an integral part of content and design. Personal elements such as faces, quotes, the company’s history and success stories create a sense of connection, whilst clearly structured services and precise technical terms demonstrate the technical depth. In this way, the website strengthens the company’s position both in the competitive landscape and in employer branding.