To mark the 50th anniversary of the Heritage Protection Act and the State Office for Heritage Conservation, a umbrella brand for heritage conservation in Baden-Württemberg, “Wahre Werte – Denkmale BW”, will be launched in 2022. Our task is to design and produce a heritage plaque that will be affixed directly to the building as a visible symbol of its cultural value and state support. Based on the umbrella brand’s corporate design, VISUELL is developing a high-quality heritage plaque in the format 150 × 150 mm. In keeping with the architectural context of the heritage site, it is available in two versions: in colour or in shades of grey. The design incorporates the existing logo of the umbrella brand: a medley of stylised forms representing three UNESCO World Heritage Sites in Baden-Württemberg.
In addition to the plaque, we supply a complete packaging concept: a custom-designed box with an inlay, adapter plate, mounting materials and instructions. A packaging seal tailored to the respective badge variant serves as a branding highlight, rounding off the high-quality visual identity.
The heritage badge is a statement of true values.
“Our collaboration with VISUELL was characterised by expertise and trust. We were eager to see the result and are proud to be able to offer such a high-quality heritage plaque to the owners of listed buildings.”
Grit Koltermann,
Head of Public Relations
LAD at RPS
