To take over and modernise a physiotherapy practice, VISUELL has developed a holistic corporate design – a modern identity that radiates trust and motivation.
The colour scheme we are using for the corporate design and the interior of the ORTHOFIT practice offers a wide range of possibilities. Radiant aquamarine and vibrant limoncello are combined with warm, earthy tones. This combination radiates both vitality and calm and has a motivating effect on patients, which is particularly desirable in physiotherapy. To create an emotional connection, we use this colour palette of seemingly contrasting colours flexibly across various media. For the wordmark, we have chosen an experimental serif typeface, which we combine with a modern font for the house style.
In addition to the visual identity, we support and advise the physiotherapists on interior design to bring the corporate design to life in the physical space. Their message of humanity, friendliness, warmth and emotion is reflected not only in the colour scheme but also in images of nature featuring ears of corn, clear water or sandy beaches. This creates a holistic experience that conveys the practice’s brand at every touchpoint.
From print materials and the website to the practice interior, we create a consistent brand identity. We use environmentally friendly and sustainable materials. With trusted production partners, we guarantee quality that remains visible even years later – from UV-resistant signage to high-quality offset printing on FSC-certified paper from Munken.
“We are completely satisfied with VISUELL! The agency designed a modern website, a creative logo, as well as eye-catching signage, business cards and flyers for us – all executed to perfection. The personal touch and the brilliant ideas really won us over.”
Nora Soldner,
Owner of the ORTHOFIT group practice
