VISUELL is developing the corporate design for the practice of Dr Luise Münst-Hinderberger as part of the practice takeover and is implementing it across all media. The aim is to communicate the key focus areas, philosophy and character of the doctor and her team through a holistic, professional brand identity. An analysis of the practice’s requirements and target groups has resulted in a design concept that gives the practice a consistent and contemporary image.
Warm elements and soft shapes convey calm, security and trust. We combine vibrant yellow with graduated shades of yellow, grey and black. Yellow symbolises sunlight, vitality, competence and optimism. We have designed the logo to be simple and harmonious, consisting of a word mark and a figurative mark. The circular form symbolises security and composure. Accessibility is one of our design criteria, which we fulfil through the choice of high-contrast colours, a highly legible font and clear icons.
The practice’s website is designed as a single-page site with a responsive layout. The content is clearly and logically structured to enable patients to find their way around quickly.
The visual identity highlights the medical expertise of Dr Luise Münst-Hinderberger as well as her warm and open nature.
