Corporate Design

Following a thorough analysis of the practice’s requirements and target audiences, we at VISUELL have developed a corporate identity for Martzog und Kollegen that is effective in both print and digital media. Our aim is to give the practice a consistent and contemporary image that reflects its philosophy, anthroposophical approach and focus on children. 

Our creative team ensures a calm, balanced and warm design. Through a careful analysis of the practice’s values and goals, as well as a competitive analysis, we ensure that the corporate design reflects the character of the practice and stands out. In doing so, we incorporate warm colour elements to create a welcoming atmosphere. 

The logo, consisting of a wordmark and a figurative mark, combines dynamic and human elements. It draws on the earthy and rich tones of our defined colour palette, ranging from deep midnight jade to mustard yellow.
The website is designed so that users can find the information they are looking for quickly and intuitively. We use different colours for the individual sections to ensure a clear structure and recognition. 

For the typography, we have chosen the Myriad font, a sans-serif typeface characterised by clear, open forms and thus excellent readability in both print and online media. We produce the corporate stationery in collaboration with a local print shop on FSC-certified paper. 

The corporate design is timeless and will accompany the practice for many years to come. By taking colour contrasts and accessibility into account in the design of both the website and the print products, we ensure that all users are reached.