ADAC Württemberg e.V., with over 1.7 million members, is the fourth-largest ADAC regional club. Its remit extends far beyond that of a breakdown service. The ADAC is on hand to offer its members advice and assistance on all aspects of modern mobility around the clock.
In spring 2016, we won the pitch to develop a new communication concept for ADAC Württemberg. The existing magazine >Die Lupe< was to be revamped and an online communication channel created.
In today’s fast-paced and media-saturated world, the question of how communication can work is being asked more and more frequently. How can the target audience be reached? Which channels are used? And how can the latest news reach the public quickly and directly? VISUELL thinks outside the box, thinks laterally, thinks innovatively. In workshops and meetings, we are developing a completely new platform called DeinsMeinsUnsers. Various media channels such as social media, a blog, a newsletter and a printed magazine are utilised and interconnected. It facilitates interaction between all interested and curious parties and involves all age groups.
As the name suggests, Deins Meins Unsers is intended to be a platform where everyone can contribute to the content. It provides information on all topics relating to mobility and the ADAC Württemberg. To ensure clarity, the magazine, blog, newsletter and Facebook page are organised into four sections. For the DeinsMeinsUnsers concept, VISUELL has developed a fresh and modern design which, despite new elements, adheres to the CD guidelines of the ADAC e.V.. We define the harmony of content, text, photography and typography. We set focal points, leave space, use more yellow, make clear statements and employ a distinct visual language. We determine the paper, printing technique and binding style to evoke a characteristic atmosphere, a certain feeling that does justice to the subject. VISUELL is also responsible for drafting and writing the lead article for this project. In addition to developing the content, we contribute our expertise in press releases and photography. Our team is enthusiastically on site. In doing so, we adapt discreetly to the situation at hand. We show respect, do not push ourselves into the foreground, and sometimes put the camera aside. However, this personal contact is very important to us. It is the only way to capture the right feeling. And that flows directly into the text, images and design.
“This close collaboration resulted in a unique mix of print, web and social media products, perfectly tailored to the target audience.”
Melanie Hauptvogel
Head of Corporate Communications
ADAC Württemberg e.V.
