VISUELL has redesigned and produced the staff magazine for Agilent Technologies Deutschland GmbH, a global provider of innovative measurement and analysis solutions. The magazine is published annually at Christmas and is intended for all staff members working in Waldbronn. Our aim is to connect employees and communicate company information, provide updates on corporate activities such as celebrations, sporting events, talks and similar, and strengthen internal communication.
To generate fresh ideas, we organise internal brainstorming sessions to develop new sections for the magazine. This creative approach ensures that the magazine appeals to readers and offers them added value. In the next step, we are modernising the editorial design and adapting it to Agilent Technologies’ corporate design. The new format lives up to the name ‘staff magazine’, featuring appropriate paper stock and two-colour printing in the company colours of black and blue. VISUELL relies on high-contrast typographic sizes, accent fonts and an easily legible body text font. The deliberate use of white space, images and typography results in a simple yet modern editorial design that is in line with current trends.
The project was developed as part of an agency pitch, in which VISUELL took 2nd place.
