BEST CARS 2023

Motor Presse Stuttgart is one of Europe’s largest specialist publishers. Every year, readers of *auto motor und sport* vote for the best cars of the year in 13 different categories and answer questions on the topic of mobility. The winning cars and results of the statistical analysis are announced at a gala event in front of an international audience from the automotive industry. For many years, VISUELL has been responsible for the complete staging and production. 

The aim: A successful event with a new concept following the Covid-19 hiatus. To this end, we are developing the idea of a 360° projection, with the guestsat its centre – “BEST CARS 2023 in a new dimension”. We want to recreate the driving experience through the longed-for natural landscape. To achieve this, we will not only project breathtaking nature shots, but also furnish the hall with real trees up to five metres tall. Added to this will be music and natural acoustics, mist and evocative lighting effects. 

The concept will be finalised as early as September and planning is already underway. The design of the event is defined by the choice of typeface, colours, composition and visual style, and the first trailers for the individual vehicle categories are being edited. The technical implementation involves 7 screens, each measuring 5 x 9 metres, which divide the hall into smaller zones. Designer furniture with modern plant decorations adorns the interior space. This interior space is furnished with designer furniture and modern plant decorations. The two cars that readers can win in the reader poll welcome guests as they enter the staged world. 

From the initial concept through to the design and on-site implementation, we prepare the trailers and speaker charts. We develop the charts for the management team and the editors-in-chief, as well as the presentations for the BEST CARS 2023 awards ceremony and the International Paul Pietsch Award, which is presented by the shareholders of Motor Presse. Alexander Bloch hosts the programme. The stage appearances are rehearsed in detail in advance with Markus Brock. At the same time, we design and produce print materials such as invitations, admission tickets, menus and much more. We also designed the trophies, which are adapted each year. Project management, technical planning and implementation round off our services. The event is run under our direction. Throughout the entire event, we act as the point of contact for all suppliers, as well as for technical, sound and lighting teams. We staff positions in the technical and control room, behind the camera, in make-up and backstage. Connected via radio, we work as a well-coordinated, motivated team with great enthusiasm and can thus report another successful event this year.