Event: NEXT LEVEL driven by auto motor und sport

NEXT LEVEL driven by auto motor und sport is an event organised by auto motor und sport for executives from the automotive industry. The event is staged on a main LED-screen and two stadium LED-screens under the roof of the Allianz Arena. The focus is on the presentation of the new management of Motor Presse and the relaunch of the brand – a clear step to the next level. 

We develop and realise the motion design in the form of trailers and animations as well as a concise presentation of the content with infographics and text charts. After an initial joint meeting, we define the style guide. On this basis, we create a concept that is concretised in a full-day workshop with the Motor Presse team. VISUELL takes on the creative and advisory role in order to optimally structure the content and communicate it clearly. Clear communication, fixed contact persons and quick approvals ensure an efficient process. 

In terms of design, we favoured a modern design language. Based on the key visual, we think ahead in the world of design. A homogeneous design with colour gradients gives the Allianz Arena an elegant, coherent look that deliberately contrasts with the typical sports aesthetic. The highlight of the gala event is the animation of the new magazine cover, which is presented to a selected specialist audience for the first time. 

Our services include conception, visualisation, motion design, film editing, colour grading and sound recording. In close coordination with the technicians on site, we ensure perfect projection.