| Project | Exhibition stand: idea tank |
|---|---|
| Commissioned by | MFG Medien- und Filmgesellschaft Baden-Württemberg |
| Location | Frankfurt Book Fair |
| Year | 2016 |
| Service | Idea, concept, design, planning, realisation |
The Idea Tank of MFG Baden-Württemberg offers a stage for innovative start-ups in the creative industries at the Frankfurt Book Fair. Five selected teams present their business models and product ideas at an exhibition stand that is deliberately different: small, striking and unmissable.
The VISUELL team focuses on visual dynamism and open interaction in its concept and design. Instead of standardised trade fair architecture, a lively stand dominates with an eye-catching look, striking typography and flexible elements such as the iconic yellow seating barrels. The signal colour yellow attracts visitors, ensures recognition and makes Ideentank stand out from the crowd of publishing and book trade stands.
Our design specifically promotes dialogue. Visitors are attracted by the unusual look and the lively atmosphere. The success is reflected in the constant flow of visitors: a magnet for the public with real added value for the participating start-ups.
The Idea Tank is a beacon for creativity, networking and inspiration – with fresh ideas, smart solutions and an unmistakable look.
“Thanks to VISUELL, the entire team and the visitors were able to ’Sp(i)rit tanken’ in the best possible way. The creative stand design immediately caught the eye. Not only the idea tank as such, but also the way to get there was great fun with VISUELL.”
Mira Kleine
Project Manager Entrepreneurship
MFG Innovation Agency Media and Creative Industries
