The MFG Baden-Württemberg think tank is providing a platform at the Frankfurt Book Fair for innovative start-ups in the creative industries. Five selected teams are presenting their business models and product ideas at a stand that is deliberately different: small, striking and impossible to miss.
The VISUELL team has focused on visual dynamism and open interaction in its concept and design. Instead of standardised exhibition architecture, a lively stand dominates with eye-catching visuals, striking typography and flexible elements such as the iconic yellow seating barrels. The signal colour yellow attracts visitors, ensures recognition and sets the ‘idea tank’ apart from the mass of publishing and book trade stands.
Our design specifically encourages dialogue. Visitors are drawn in by the unusual visuals and lively atmosphere. Its success is evident in the constant crowds: a real crowd-puller offering genuine added value for the participating start-ups.
The Ideentanke is a beacon of creativity, networking and inspiration – with fresh ideas, smart solutions and a distinctive look.
“Thanks to VISUELL, the whole team and the visitors were able to ‘recharge their spirits’ in the best possible way. The creative stand design immediately caught the eye. Not only the ‘idea tank’ itself, but also the journey towards it, was great fun with VISUELL.”
Mira Kleine
Project Manager, Entrepreneurial Activity
MFG Innovation Agency for the Media and Creative Industries
