Under the motto “Partner of Experts”, STAHL CraneSystems is presenting innovative lifting and crane technology at CeMAT in Hanover. CeMAT, part of the Hannover Messe, is the world’s leading trade fair for intralogistics.
VISUELL is working with the team at STAHL CraneSystems to develop the idea and concept for an open, inviting exhibition stand where all the lifting equipment on display can be operated by trade visitors. The target audience comprises machine and crane manufacturers, as well as engineers. We are creating a detailed communication concept with a precise schedule. In addition to the exhibition stand, the project includes a wide-ranging campaign featuring advertisements, poster campaigns, a press kit, personal invitations, all revised, multilingual product brochures and a trade fair guide with a workshop for staff training.
Precise planning and close coordination between STAHL CraneSystems, VISUELL and the stand builder are crucial to ensuring the smooth installation of the heavy lifting equipment and the implementation of safety measures.
Two interactive games – Tic-Tac-Toe using a chain hoist and a skill course using a rope hoist – allow visitors to experience the products first-hand and test their dexterity. The highlight following the trade fair is a book summarising all the activities with photos and text.
