


To mark the 50th anniversary of the merger of Bietigheim and Bissingen, the Hornmoldhaus City Museum is presenting a newly designed permanent exhibition on the city‘s history. VISUELL is responsible for the redesign of the thematic structure, visitor guidance and exhibition design. The content is being developed in collaboration with the museum team, and the selection of exhibits is being made in close consultation. The aim is to create a clear, chronological narrative that appeals to individual visitors and groups, from children and school classes to specialist audiences. The exhibition can be visited with a guide or independently. Throughout the entire process, VISUELL works according to the HOAS service phases, from concept development to design and implementation planning to realisation. We take care of tendering, awarding contracts and coordinating all trades, thus ensuring that everything runs smoothly and that the design and technical implementation are consistent.
Our team structures the themes, develops the exhibit dramaturgy and creates information hierarchies through striking headlines, continuous text, analogue and digital media stations, listening stations, hands-on elements, a sound room installation and vivid room staging. A special highlight is the integration of the historic merchant’s cabinet with pull-out drawers, in which there is much to discover. These different atmospheres and hierarchies appeal to various target groups, from school classes to specialist audiences. Children can explore the exhibition in an experimental and playful way. Through small peepholes, the museum’s family of mice can also be discovered and observed.
In the historical rooms, we have deliberately kept the design understated so as not to detract from the charm of the old building. The clear, timeless design blends in with the existing structure and emphasises the exhibits. Large-format panels guide visitors clockwise through the central eras of the two towns of Bietigheim and Bissingen. Colour coding on the panels, derived from the respective coat of arms colours, differentiates the two towns and enables intuitive information allocation. A media table with a touch display visualises over 1,000 years of town history. For an inclusive museum tour, we use, for example, a tactile orientation map with Braille and supplementary audio content. Typographically, we pay attention to high contrast and good legibility. VISUELL is implementing an exhibition concept in the Hornmoldhaus City Museum that offers orientation, imparts knowledge and invites discovery – analogue, digital and interactive.





























