It is important to us to create an experience that users can enjoy both independently and as part of a guided tour. Our concept focuses on a visually striking and informative scrollytelling page within the company’s existing website.
Scrollytelling is an innovative form of online magazine that transforms a story – a story – into an interactive and multimedia experience. It combines text with elements such as videos, photos, graphics or audio. Users navigate through the story by scrolling. We see scrollytelling as a wonderful opportunity to present complex and interwoven content in a simple way and to turn mere reading into an experience.
The page begins with a mix of image-based video and accompanying narration. Using striking imagery, text and audio, we provide an overview of the publishing house and guide users into the sub-sections of the Media Sales section.
We have designed the site’s navigation to be minimalist and intuitive. The structure follows a strictly linear path. At the end of each chapter, the overview page reappears, allowing users to select the next section and experience it interactively. The design of the scrollytelling page is varied and dynamic.
“This close collaboration has resulted in a unique mix of print, web and social media products that is perfectly tailored to our B2B target audience.”
Tanja Bettenworth, Head of Media Solutions,
Delius Klasing Verlag GmbH
