Since 1986, VISUELL has been writing a success story in the constantly changing world of design and communication. Founders Alexander Knaus and Horst Jäkel draw on their many years of experience and are always up to date and cutting edge. With the second generation, the company remains in the family. Lauren Seider, née Knaus, media designer B.A., and Luis Seider, architect M.Eng., set the new direction in 2022: communication in space – exhibitions for brands and museums.
2025 | Architecture and Design
Laureen Seider is appointed to the jury of the Baden-Württemberg International Design AwardFOCUS OPEN. //Two invitationsas speakers:Luis Seiderspeaks at EU DesignDay in Brussels and Laureen Seider speaks at Futuromondo in Stuttgart about future skills. //New creativeforces in the team: double reinforcement in the field of architecture and a graduate of the Stuttgart Art Academy. // Our first major exhibition outside Baden-Württemberg for the Haus derGeschichte NRW Foundation: Anniversary. 75 yearsof the NRW Constitution. //The newwebsite for Praxisdesign madeby VISUELLgoes online. // VISUELL joins the Association forExhibition Design (VERA).2024 We winthe Focus Open GOLD from the Design Centre Baden-Württemberg for the redesign of the Glems Fruit Growing Museum.
2023 | The major renovation
Everything is changing. Our rooms are being restructured, the workplaces modernised, the library is being relocated, and our meeting room with kitchen is now on the ground floor with a green terrace. // Thenew website goes online. //Two pitch wins: an exhibition for children atthe Linden Museum Stuttgart, State Museum of Ethnology, and the development and implementation of a communication concept for the Flugfeld Böblingen/Sindelfingen district.
2022 | Laureen and Luis Seider take over management
Laureen Seider and Luis Seider set the new direction: architecture and communication design, online, offline, analogue and digital. //Once again, we'reaiming high. Our first joint winter outing in a long time to the Silvretta Biehlerhöhe.2021 VISUELLgets a table football table, yeah yeah yeah. // Wedevelop and programme the first real-time online game for the Feingestaubt exhibition at the StadtPalais Museum in Stuttgart. // SaranshSharma, our first motion designer, likes tomove it,move it. // Theyear of awards:Focus OpenSILVER from the Design Centre Baden-Württemberg for the exhibition Stuttgart in der verlorenen Zeit (Stuttgart in Lost Time) at the StadtPalais Museum for Stuttgart and pitch win for the Agilent Erlebniswelt (Agilent Experience World). // Twoof our new productions appear in the EventYearbook 21/22.
2020 | Luis Seider, our first architect on the team
Luis Seider is the first full-blooded and freelance architect at VISUELL. // Summmm, our beautiful2020 calendar book, receives the Gregor Calendar Award. // Wepublish an article inInapa'sSustainable Publishing Compendium.
2019 | We design the world's first escape exhibition
... another pitch win:the firstEscape Exhibition Stuttgart in Lost Time at the StadtPalais Museum for Stuttgart. // Right atthe top! Our further training: architecture in Innsbruck and Munich. // TheBest Carsevent appears inthe 19/20eventyearbook.2018 Wewin the pitch for the presentation of the Pleistocene at the State Museum of Natural History in Stuttgart.2017 Ourannual further training takes us far, far east to the World Expo inAstana, Kazakhstan.2016 NoApril Fool's joke! VISUELL is active on Instagram. // We are renovating.The lowerfloor is being converted into an ideas workshop, offering even more space for creativity. // Ourcalendar book "nachgedacht" (thoughtful) receives an award at the calendar show.
2015 | Laureen Knaus joins the team as a permanent employee
Laureen Knaus is our firstDHBW studenton the Media Design course at Ravensburg University of Applied Sciences. // Wepublish our first VISUELL magazine: FRED – fascinating, revolutionary, eloquent, cunning.2012 Ourfirst commission for a ministry: ECHT GUT! Volunteering in Baden-Württemberg.
2011 | Scenography as an important area at VISUELL
On 1 January, Bernhard Gruber-Ballehr becomes managing director of the scenography division.2010Internal restructuringresults infour divisions under the umbrella of our integrated communications: print, scenography, press and internet. // Wedevelop the concept for the first VISUELL calendar book, "nachgedacht" (thoughtful). // In May, the first event takesplaceunder theroof.2009 Oursecond website goes online.
2008 | The first VISUELL event
Schwabenangst, an audio-visual crime drama set in the Stuttgart wine estate.2007 Specialrecognition at the Stuttgart Calendar Show for the calendar "Einblicke 07" (Insights 07).2006 Weare renovating. A green oasis is created in the backyard of the ideas workshop.2005 The400th book finds a permanent place in our VISUELL specialist library, with more to follow.2003 Thetraining project "Individual Weekly Calendar" receives an award at the Stuttgart Calendar Show.2002 Analogueto digital:we replaceour entire photographic equipment, including 35 mm, medium format and large format.
2001 | Our own studio 97a
The second move.We move intothe bright, open-plan ideas workshop in our own building at TübingerStraße 97a. // Ourfirst website goes online. // Thefirst major accident: Horst Jäkel breaks his ankle during an event in Switzerland. He takes over project management of the event that follows shortly afterwardsfrom his hospital bed.
2000 | Scenography, the first time Part of our service
We stage the "100 Years of Stribel" celebration and design our first exhibition on the history of the company.1999 Wewin the Europe-wide pitch: conception and realisation of the customer magazine "medinews" for Agilent Technologies.
1998 | The largest multivision with 42 projectors
Our largest multivision: 42 computer-controlledprojectors, 5-channel sound technology, event "Raum Zeit Bewegung" (Space Time Movement). // The renamingto VISUELL Studio for Communication means new areas of responsibility and new challenges. // Ourfirst training course for the World Exhibition in Lisbon.1997 Fourweeks of architectural photography with a large-format camera: ESAG, Dresden.1996 Westage our first trade fair stand for BKK Hochrhein-Wiesenthal.
1995 | Baby model Laureen
The first baby photo model: daughter Laureen Knaus on the cover of a Hewlett-Packard brochure. // Ourfirst trainees: Petra Rebhorn and Andrea Döhring begin their training as advertising and media template designers.1994Cover images for the magazine "Bild der Wissenschaft" are createdusingcomplex electronic image processing. // Horst Jäkelbecomes a lecturer at the Stuttgart Media University.1993 Wepurchase our first Apple Macintosh Centris.1992 Wedesign and produce the annual report for the Schwäbisch Hall building society . 1991 Wewin the SILVER AWARD at "The ImagesFestival"in England.
1990 | Most trick cameras
With three computer-assisted trick cameras, we probably have the largest number in Germany. // Wewin our first pitch: "Concept and realisation of the presentation for the IBM World Congress".1989 Thefirst move:we moveinto larger premises atOlga-Straße 112. // Westage our first event: "The best cars in the world" for Auto Motor und Sport.1988 PriskaBühler is the second step towards a fantastic team. // Thefirst 9-projector multivision: 3-surface soft-edge technologyfor Duravit.1987 Theevent "Vision through images" is the first public appearance on our own behalf. Among the many well-known guests from the advertising industry isKarl Gerstner. // AlexanderKnaus becomes a lecturer at the Stuttgart Media University. // Thefirst international commission: a multimedia showfor IBMin Brussels.
