VISUELL is relaunching the corporate design and website for Stauß Steuerberatungsgesellschaft in Stuttgart. Our approach is based on a strategic and analytical design process in which we examine the existing brand identity. From this, we develop a design that clearly positions the company: reliable, structured, contemporary and attractive as an employer. Clear project phases, together with targeted and budget-oriented project management, ensure that design consistency is maintained across all media and that the quality of the layout, typography, colour scheme and digital implementation is continuously checked.
The central challenge lies in further developing the established visual identity. Through iterative design phases, the combination of preservation and redefinition is tested for impact, legibility and recognisability. The focus is now on a wordmark featuring a logo consisting of a circle and a tick. The tick encapsulates the firm’s core benefits – order, relief, closure – and makes the complex service promise immediately clear. VISUELL modernises the design language through clear geometry and consistently develops the already established motif, the tick.
As the primary corporate typeface, we use a modern, friendly sans-serif font that is characterised by good legibility, even in digital contexts. The system is complemented by a monospaced font, which is used for structural elements and details. The clear and precise design of the font is reminiscent of files and data, thus visually reflecting the day-to-day work of a tax consultancy. In the colour scheme, we use navy blue and beige as a foundation for competence, calm and trust. The accent colours blue and olive send modern signals and ensure differentiation. We define contrasts and colour hierarchies in such a way that accessibility, navigation and a clear information hierarchy are reliably ensured in both print and digital media.
Our style guide summarises logo variants, colour values, typographic hierarchies, layout systems and design principles. It documents the design system as the foundation for long-term expansion across all areas.
For the website, VISUELL develops and implements the information architecture as the basis for the UX, UI design and high usability. A clear page structure, logical navigation and consistent visual hierarchies guide users intuitively through the content of the responsive design-based one-pager.
“Modern and appealing. Yet professional and trustworthy at the same time. The team at Visuell did an excellent job of understanding our firm’s needs and combining these qualities in a fantastic new corporate design.
Thank you very much for the excellent collaboration!”Tim Stauß
Partner at Stauß Steuerberatungsgesellschaft PartG mbB
