Corporate design and website

For the rebranding of the STRIPEMIND, Agency for security management, VISUELL conceived and developed a new corporated design. From logo development and the website to presentation templates and folders for project documentation, the result is a consistent brand identity that deliberately sets itself apart from the conservative aesthetics of the industry. STRIPEMIND presents itself as fresh, innovative and future-orientated, without abandoning the necessary seriousness.
All media consistently pick up on the new design and ensure a uniform appearance. The visual language combines the colours dark green, neon yellow, mint green and beige. While dark green conveys seriousness, neon yellow and mint green set lively accents. Beige complements the palette as a natural, calm tone. This dynamic colour mix breaks away from the blue and black and white tones that are common in the security industry and gives the brand its own unique character. The high colour contrasts ensure a barrier-free design. We chose a neutral, technical font as the corporate font, which is complemented by an expressive display font as a decorative font. This combination of clear grotesque, functional monospace font and versatile accent font unites character, energy and good legibility in the typographic concept. From the stripes of the logo we derive a concise design element that is a striking recognisable feature in images and presentations. In addition, we use the star * as a semantic stylistic device that appears again and again. One example is the expression >S*cherheit< >*Fällt erst auf, wenn sie fehlt!<.
VISUELL translates the corporate design into clear user guidance. On the homepage of the search engine-optimised website, an interactive graphic explains complex content in an understandable way and leads directly to the security agency’s service areas. Recurring modules and structured info boxes provide orientation. This makes the topic of security management accessible to potential customers and non-experts alike.
The new visual identity is modern, timeless and sustainable in the long term. It sustainably strengthens the visibility and professional positioning of the STRIPEMIND brand in the competitive environment.