VISUELL has conceived and developed a new corporate identity for the rebranding of the security management agency STRIPEMIND. From logo development and the website to presentation templates and folders for project documentation, a consistent brand identity is created that deliberately sets itself apart from the conservative aesthetics of the industry. STRIPEMIND presents itself as fresh, innovative and forward-looking, without compromising on the necessary professionalism.
All media consistently adopt the new design, ensuring a unified visual identity. The visual language combines the colours dark green, neon yellow, mint green and beige. Whilst dark green conveys professionalism, neon yellow and mint green add vibrant accents. Beige complements the palette as a natural, calm tone. This dynamic colour mix breaks away from the blue and black-and-white tones customary in the security sector and gives the brand its distinctive character. The high colour contrasts ensure an accessible design. For the corporate typeface, we have chosen a neutral, technical font, complemented by an expressive display font as a decorative typeface. This combination of a clear sans-serif, functional monospace typeface and a versatile accent font unites character, energy and good legibility in the typographic concept. From the stripes of the logo, we derive a distinctive design element that serves as a striking identifying feature in images and presentations. Additionally, we use the asterisk * as a recurring stylistic device. One example is the phrase “S*ecurity” – “*Only noticed when it’s missing!”
VISUALLY, the corporate design translates into clear user guidance. On the homepage of the search-engine-optimised website, an interactive graphic explains complex content in an accessible way and directs users straight to the security agency’s service areas. Recurring modules and structured info boxes provide clear navigation. This makes the topic of security management accessible to potential customers and non-specialists alike.
The new visual identity appears modern, timeless and sustainable in the long term. It sustainably strengthens the visibility and professional positioning of the STRIPEMIND brand in a competitive environment.
“Not only were our own ideas taken seriously, but they were also developed further in a targeted manner – with creative and well-founded suggestions that took the end result to a whole new level. We are more than satisfied and have also received consistently positive feedback from our target audience.”
Franziska Englert
Managing Director, STRIPEMIND
