| Project | Corporate Design |
|---|---|
| Client | Wüterich Breucker Rechtsanwälte |
| Location | Stuttgart |
| Year | 2020 |
| Services | Idea, concept, design, draft |
VISUELL developed a contemporary corporate design for a long-established law firm that combines professionalism, flexibility and generational change. Following an in-depth analysis of the firm's areas of expertise and client needs, a visual identity was created that underlines the firm's experienced, renowned image while also adding modern accents.
The colour concept is clear and memorable: dark blue tones dominate and create a familiar recognition value. Accents in bronze-coloured orange lend the design warmth and elegance. In the print products, this bronze accent is implemented using high-quality hot foil stamping. This finish and the warm white uncoated paper give business cards, letterheads and envelopes a sophisticated look and an exclusive feel. The balanced design concept is used to create a logo for surface patterns, stamps or embossing tools that can be used in various places. These recognisable features create a striking yet understated branding at the points of contact with clients.
For the font family, we chose a variable font that reflects modernity and dynamism while retaining a classic aesthetic. This modern typography adapts to the requirements of different media and ensures clear and accessible communication.
In addition, an architectural modernisation of the law firm is planned in order to make the change spatially tangible and to integrate the corporate design into the overall perception.
