| Project | Corporate Design |
|---|---|
| Commissioning party | Wüterich Breucker Attorneys at Law |
| Location | Stuttgart |
| Year | 2020 |
| Performance | Idea, concept, design, draft |
For a law firm rich in tradition, VISUELL developed a contemporary corporate design that combines seriousness, flexibility and generational change. After an intensive analysis of the specialist areas and client needs, a visual identity was created that underlines the law firm’s experienced, renowned image and at the same time sets modern accents.
The colour concept is clear and memorable: dark blue tones dominate and create a familiar recognition value. Accents in bronze-coloured orange lend the design warmth and elegance. In the print products, this bronze accent is realised using a high-quality hot-stamping foil. This finish and the warm white uncoated paper give business cards, letterheads and envelopes a sophisticated look and an exclusive feel. A signet for surface patterns, stamps or embossing pliers is derived from the balanced design concept and can be used in various places. These recognisable features thus create a concise but understated branding at the points of contact with clients.
As a font family, we choose a variable Font that reflects modernity and dynamism, but still retains a classic aesthetic. This modern typography adapts to the requirements of different media and ensures clear and easily accessible communication.
In addition, an architectural modernisation of the law firm is planned in order to make the change spatially tangible and to integrate the corporate design into the overall perception.
