VISUELL has developed a contemporary corporate design for a law firm steeped in tradition, combining professionalism, flexibility and a generational shift. Following an in-depth analysis of the firm’s specialist areas and client needs, a visual identity has been created that underscores the firm’s experienced, renowned image whilst also introducing modern touches.
The colour scheme is clear and memorable: dark blue tones dominate, creating a familiar, recognisable look. Accents in bronze-coloured orange lend the design warmth and elegance. In print materials, this bronze accent is achieved using a high-quality hot-foil stamping. This finish, combined with the warm white uncoated paper, gives business cards, letterheads and envelopes a sophisticated look and an exclusive feel. A logo is derived from the balanced design concept for use in patterns, stamps or embossing tools, which can be applied in various contexts. These distinctive features thus create a striking yet understated branding presence at touchpoints with clients.
For the typeface family, we have chosen a variable font that reflects modernity and dynamism whilst retaining a classic aesthetic. This modern typography adapts to the requirements of different media and ensures clear and accessible communication.
In addition, an architectural modernisation of the firm is being considered to make the transformation tangible in the physical space and to integrate the corporate design into the overall perception.
