| Project | Scenography, Exhibition |
|---|---|
| Commissioned by | Mobility and Sports Association |
| Location | Hanns-Martin-Schleyer-Halle Stuttgart |
| Year | November 2024 |
| Performance | Concept, exhibition design, realisation, production, guidance system, lighting design, text, layout, image editing, video editing, construction, support, dismantling |
On the occasion of the 40th anniversary of the international motorsport event, VISUELL is developing an exhibition in the Hanns-Martin-Schleyer-Halle. On 760 square metres, a scenery is being created that combines energy, speed and nostalgia. Visitors can experience the exhibition in the 90 minutes before the race starts and during the 40-minute break.
The concept is based on the review and evaluation of historical programme booklets, films, photos and archive research. From key concepts such as action, adrenaline and speed, we derived a rough look and feel that is reflected in the entire exhibition design in an exciting and authentic way.
A three-part scaffolding system that carries banners, wooden elements and text panels takes centre stage. From there, coloured floor markings lead to three islands on which nine historical machines are staged on pallets at different heights. The targeted lighting directs the eye to the exhibits, while the open arrangement allows for an exploratory tour. We complement the exhibition with helmets, jerseys, tyres and photos. We also integrated a timeline with striking quotes. Projections of historical footage run in an endless loop, accompanied by engine noises, applause and cheers. This creates an atmospheric connection between the exhibition and the racing hall.
The design is based on the visual appearance of the association: bright yellow, a sans-serif corporate font in fill and outline, complemented by anthracite and beige. The iconic double arrow symbolises speed and direction. High colour contrasts and clear typography ensure accessibility. So that visitors can take a piece of memory home with them, we summarise the milestones in a booklet in DIN A6 format made of uncoated paper and supplement it with photos, quotes and background information.
At the opening, we set up an area for the VIP reception and speeches. The highlight of the day is the presence of former winners of the motorsport event. They will tell stories, sign autographs and share insights in conversation with visitors, bringing 40 years of history to life.
