VISUELL is developing the exhibition stand for Straßen.NRW at InfraTech 2026 in Essen as a well-thought-out overall concept featuring modular, reusable stand furniture. Straßen.NRW presents itself as an approachable company and strengthens its corporate image through its trade fair presence. Across 50 square metres, a clearly structured space is created that makes complex infrastructure topics visible and understandable. A minimalist frame structure made of powder-coated aluminium defines thematic zones without enclosing the space. This creates sightlines and guides visitors intuitively through the stand in a free-flow manner. Interchangeable graphic panels, integrated screens and bespoke furniture form a flexible system architecture that can be reused for future events.
VISUELL designs the exhibition stand as a modular system with bespoke furniture. The frames can be completely dismantled, transported and reconfigured for future events. The graphic panels are interchangeable and allow for quick content updates. The asphalt and concrete aesthetic reflects the core theme of road construction. The bold orange of the frame structure matches the corporate design. It creates visual highlights and ensures visibility from a distance within the exhibition environment. Using large-scale images, short films, clear typography and precise headlines, we present the themes in a focused manner. In-depth accompanying texts provide further information. Experts from the various specialist areas provide information and answer more in-depth questions. In addition, the anniversary brochure for the North Rhine-Westphalia Road Construction State Enterprise, “We build roads for life – for 25 years, today and in the future”, conceived, designed and produced by VISUELL, is available.
In the run-up to the event, we are conceptualising and producing eleven short thematic films featuring imagery from the day-to-day work of Straßen.NRW as well as a corporate film. The productions showcase real projects, work processes and staff in action, giving a human face to complex projects. Four of the films are shown with subtitles on the integrated screens at the exhibition stand. We work with clear visual language and dramaturgy, precise editing and colour grading. All films are available online.
Exhibition stand design and film intertwine. Using stand architecture, graphics and moving images, VISUELL creates a presentation that structures information, demonstrates expertise and generates opportunities for conversation. The result is a well-conceived communication tool that clearly positions Straßen.NRW at the trade fair.
