VISUELL developed with Anti Anti 2.0 at the Haus der Geschichte Baden-Württemberg an exhibition format against anti-Semitism. The project challenges existing narratives and translates this engagement into a design that breaks with conventional modes of presentation and opens up new perspectives through direct dialogue. Eleven stations, which we are developing together with Jewish and Muslim participants, are integrated into the permanent exhibition and generate thematic friction. Content appears directly alongside the object in the form of comments or questions, deliberately redirecting perception.
Our design breaks away from traditional museum presentation formats. Bright orange ribbons and weights provide visual cues as a striking wayfinding system. They run through the space, marking the interventions and presenting the content in white on black or black on white. Through this deliberate intervention in the flow of the existing exhibition and the disruption of familiar paths, we create disorientation, drawing visitors out of familiar patterns of reception. This allows them to refocus their attention. The ribbons with the information panels, which move gently in the air, highlight the sensitivity and topicality of the subject. The kettlebells translate the weighty nature of the subject matter—which raises current questions about anti-Semitism, Jewish life and social responsibility—into a physical dimension. They refer to Fair Play as a social value.
Analogue and digital media stations, listening stations and haptic modules expand the installation with interactive touchpoints. Take-away content such as postcards and collectable stickers encourage engagement and provide lasting inspiration. A conspiracy generator, personal video formats and participatory activities reveal underlying mechanisms and open up new perspectives.
